EXPERIENCE

Yeah, that’s in my wheelhouse.

I take pride in long Client relationships – several stretching

five to ten years. Those partnerships have given me a keen

understanding of key categories, as seen in my portfolio.

 

• Healthcare Experience matters in this complex

category. Mine spans Mayo Clinic and MD Anderson

Cancer Center, among many other healthcare brands.

 

• Retail I’ve produced clicks, calls, and sales for a range of retailers, including

EyeMasters, The Home Depot, and TXU Energy.

 

• Travel Over the years, I’ve propelled several travel brands such as Continental

Airlines, Wyndham Hotels & Resorts, and La Quinta Inns & Suites.

 

• Restaurants I love food – and writing for restaurants, like TGI Fridays and Taco

Cabana. (Plus two Super Bowl spots for Taco Bell.)

 

• Affluentials Speaking to those with money takes a knack, evidenced in my work

for Neiman Marcus and the Dallas Symphony Orchestra.

 

• Automotive I helped drive traffic into dealerships in my years as creative director

for the national Hyundai Dealer Advertising Association.

Well-suited for

most any task.

Names with resonance and  impact.

I lead Flying Start, one of the nation’s most dynamic naming

companies. With our long-standing partnership with TRG in

Dallas, the many experienced namers at Flying Start have coined hundreds of creative and strategically sound names that put brands a step ahead in the marketplace. Learn more >>

A few of the names I created for Flying Start clients:

A name that captures the future (vision)

and past (tradition) of the state’s largest

power company.

A rough and tough XFL team name

that evoked Houston’s deep roots in

crude oil production.

The studio production arm for

a design firm, reflecting the key role

of today’s digital design tools.

An all-in-one banking and ATM

card that lets you coordinate all your

accounts, in perfect harmony.

A memorable and fun-to-say

name for a new signature sandwich

offered at Tom Thumb Café.