EXPERIENCE

Yeah, that’s in my wheelhouse.

I take pride in long Client

relationships – several

stretching five to ten

years. Those partner-

ships have given me a

keen understanding of key

categories, as seen in my

portfolio.

 

• Healthcare Experience matters in this

complex category. Mine spans Mayo Clinic

and MD Anderson Cancer Center, among

many other healthcare brands.

 

• Retail I’ve produced clicks, calls, and sales

for a range of retailers, including

EyeMasters, The Home Depot, and

TXU Energy.

 

• Travel Over the years, I’ve propelled several

travel brands such as Continental Airlines,

Wyndham Hotels & Resorts, and La Quinta

Inns & Suites.

 

• Restaurants I love food – but I dislike doing

dishes. So restaurants are a natural for me.

I’ve done work for Taco Bell, TGI Fridays,

and Taco Cabana.

 

 

 

 

 

 

 

 

 

 

• Affluentials Speaking to those with money

takes a knack, evidenced in my work for

Neiman Marcus and the Dallas Symphony

Orchestra.

 

• Automotive I helped drive traffic into

dealerships in my years as creative director

for the national Hyundai Dealer Advertising

Association.

Well-suited for

most any task.

Two Taco Bell spots ran here.

NAMING

Names with impact.

I lead Flying Start, one of the

nation’s most dynamic naming

companies. With our long-standing partnership with TRG in Dallas, the many experienced namers at Flying Start have coined hundreds of creative and strategically sound names that put brands a step ahead in the marketplace. Learn more>>

A few of the names I created

for Flying Start clients:

A name that captures the future (vision)

and past (tradition) of the state’s largest

power company.

A rough and tough XFL team name

that evoked Houston’s deep roots in

crude oil production.

The studio production arm for

a design firm, reflecting the key role

of today’s digital design tools.

An all-in-one banking and ATM

card that lets you coordinate all your

accounts, in perfect harmony.

A memorable and fun-to-say

name for a new signature sandwich

offered at Tom Thumb Café.

The name for this upscale sunblock

traces back to the ancient Egyptians,

and their sun god, Ra.