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EXPERIENCE
Yeah, that’s in my wheelhouse.
I take pride in long Client
relationships – several
stretching five to ten
years. Those partner-
ships have given me a
keen understanding of key
categories, as seen in my
• Healthcare Experience matters in this
complex category. Mine spans Mayo Clinic
and MD Anderson Cancer Center, among
many other healthcare brands.
• Retail I’ve produced clicks, calls, and sales
for a range of retailers, including
EyeMasters, The Home Depot, and
TXU Energy.
• Travel Over the years, I’ve propelled several
travel brands such as Continental Airlines,
Wyndham Hotels & Resorts, and La Quinta
Inns & Suites.
• Restaurants I love food – but I dislike doing
dishes. So restaurants are a natural for me.
I’ve done work for Taco Bell, TGI Fridays,
and Taco Cabana.
• Affluentials Speaking to those with money
takes a knack, evidenced in my work for
Neiman Marcus and the Dallas Symphony
Orchestra.
• Automotive I helped drive traffic into
dealerships in my years as creative director
for the national Hyundai Dealer Advertising
Association.
Well-suited for
most any task.
Two Taco Bell spots ran here.
NAMING
Names with impact.
I lead Flying Start, one of the
nation’s most dynamic naming
companies. With our long-standing partnership with TRG in Dallas, the many experienced namers at Flying Start have coined hundreds of creative and strategically sound names that put brands a step ahead in the marketplace. Learn more>>
A few of the names I created
for Flying Start clients:
A name that captures the future (vision)
and past (tradition) of the state’s largest
power company.
A rough and tough XFL team name
that evoked Houston’s deep roots in
crude oil production.
The studio production arm for
a design firm, reflecting the key role
of today’s digital design tools.
An all-in-one banking and ATM
card that lets you coordinate all your
accounts, in perfect harmony.
A memorable and fun-to-say
name for a new signature sandwich
offered at Tom Thumb Café.
The name for this upscale sunblock
traces back to the ancient Egyptians,
and their sun god, Ra.
kevinswishercreative@gmail.com
(972) 849-6029