Yeah, that’s in my wheelhouse.

I take pride in long Client relationships – several stretching

five to ten years. Those partnerships have given me a keen

understanding of key categories, as seen in my portfolio.


• Healthcare Experience matters in this complex category.

Mine spans Mayo Clinic and MD Anderson Cancer Center,

among many other healthcare brands.


• Retail I’ve produced clicks, calls, and sales for a range of retailers, including EyeMasters,

The Home Depot, and TXU Energy.


• Travel Over the years, I’ve propelled several travel brands such as Continental Airlines,

  Wyndham Hotels & Resorts, and La Quinta Inns & Suites.


• Restaurants I love food – and writing for restaurants, like TGI Fridays and Taco Cabana.

(Plus two Super Bowl spots for Taco Bell.)


• Affluentials Speaking to those with money takes a knack, evidenced in my work for

Neiman Marcus and the Dallas Symphony Orchestra.


• Automotive I helped drive traffic into dealerships in my years as creative director for the

national Hyundai Dealer Advertising Association.

Well-suited for

most any task.


Names with resonance and impact.

I lead Flying Start, one of the nation’s most dynamic naming

companies. With our long-standing partnership with TRG in

Dallas, the many experienced namers at Flying Start have coined hundreds of creative and strategically sound names that put brands a step ahead in the marketplace. Learn more >>

A few of the names I created for Flying Start clients:

A name that captures the future (vision)

and past (tradition) of the state’s largest

power company.

A rough and tough XFL team name

that evoked Houston’s deep roots in

crude oil production.

The studio production arm for

a design firm, reflecting the key role

of today’s digital design tools.

An all-in-one banking and ATM

card that lets you coordinate all your

accounts, in perfect harmony.

The name for this upscale sunblock

traces back to the ancient Egyptians,

and their sun god, Ra.

A memorable and fun-to-say

name for a new signature sandwich

offered at Tom Thumb Café.

HOME          HIGHLIGHTS          EXPERIENCE         NAMING          PORTFOLIO          BLOG          CONTACT

kevinswishercreative@gmail.com   |   (972) 849-6029